Rite water website redesign

Rite Water

Revitalizing Rite Water Solutions online presence with a compelling redesign, showcasing their mission for clean water solutions, solar innovations, and IoT advancements.

Overview

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Client and Story

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ANALYSIS

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Challenges

1

Manoeuvring through the tedious bureaucratic red tape.

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2

Assembling and attaining content was time consuming and complex

Along with the website’s redesign we were supposed to revise the entire content to make it appealing for future investors. But, the curveball here was that the organization was big, with multiple departments, and we had to reach out to them separately for different content pillars. Add this to the clock counting down like a ticking time-bomb. The entire situation felt like a scene straight out of a Mission Impossible movie!

Goals

To deliver a content rich website

We wanted this website to be informative so that the interested visitors could not only effortlessly find all the information about the company but also be converted into investors. The client also had extensive plans post their IPO, wherein they were keen on putting out informative content, courses, and certifications for students, teaching faculty, and even the management. We wanted to factor in these plans during the website’s redesign and revamp.

rite water

To facilitate the company’s IPO to be amply subscribed

In the modern digital era, for good or for bad, a company is only as good as their digital presence. A good website is indicative of a fully functional and even a profitable company. And we knew that we’d have to give this company’s website a fairy godmother kind of makeover to translate their true strength onto the digital world.

User Research

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Pain Points Identified by us

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Roles & Responsibilities

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IMPLEMENTATION

Rite Water

UX Design

We are of the belief that end user is the centre and guiding force of any good UX design. An when we get to creating positive user experience, we gauge it by making sure that the end user can easily find relevant information that motivates them into a desirable action. Relevant information here was to effectively communicate the scope of this organisation and action was an IPO subscription. With this clarity in our objective we jumped on to the drawing board. We began with constructing user flows by penning down extensive mind maps. We choreographed seamless user journeys throughout multiple pages of the website.

Wireframes

Next we jumped onto creating detailed wireframes for the distinct pages.

After our wireframes had laid out a basic layout of the website, we went on to develop prototypes.

UI Design

We were focused on keeping the user interface accessible and easily readable. We wanted the navigation around the website to be intuitive and were aiming for the visuals to be eye-ball grabbing, to a certain extent. To facilitate this we had kept the background airy and contrasted it with yellow and grey hues to absorb attention. The website was structured effectively and we employed graphics to further a positive user experience.

rite water

Development

We had very little time to develop the website, and we unanimously decided to publish it on WordPress. The reason being that our core strength was developing WordPress-based websites, and only our seasoned WordPress Developers could assure an on-time development. Another big reason behind this decision was that WordPress was open-source and had numerous tutorials and guides available. The platform would also facilitate that the website was both scalable and long-term.
And finally, a WordPress website was easy to maintain and was the perfect choice for such a time-constrained situation.

rite water

Standout Achievement

We culminated our UX and UI designing stage to develop a website that was rich in utility and accessibility.

The significant improvement from the previous website was an immense achievement for us.

To be blunt, the old and the new website didn’t look much different from those before and after transformational Instagram posts of an interior designer. Don’t believe us? See for yourself!

Testimonial

We had contracted with BUZO for our corporate website designing. They have a fabulous, easy to work team members who made a terrific website in a short period of time. I am very pleased with the type of work they have done.
Thanks again BUZO team for a great work!!! Keep it up!!!

CA Premlata Daga

Global Education Ltd.
Director

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