Qaizenx Web Application

Overview

The Dina Udupa project comprised a website development job for us. The client had worked with a freelance designer for the UX and UI implementation of the website. And our core role was to be able to manifest the design flawlessly and accurately as envisioned by them. What excited us most about this project was that the website was going to constitute an e-commerce store. We were craving to go all out to transforms the design into an exceptionally user-centric website!

Deliverables
Launch Date

Client and Story

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ANALYSIS

Challenges

1

Manoeuvring through the tedious bureaucratic red tape.

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2

Website maintenance was a problem area.

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3

The website had to be NIC (National Informatics Centre) Compliant.

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To deliver a content rich website

It goes without saying that every website must be SEO friendly, and we are seasoned in designing such websites. But our client here extremely fixated on this ask and were on top of monitoring the website's performance through their multiple survey platforms.

To facilitate the company’s IPO to be amply subscribed

While our client was keen on catering to an already interested audience, we were keen on choreographing expansion. Our goal was to make the website accessible for the audience that was not already aware of blockchain technology but was intrigued by the subject. To make this possible, we were into the idea of having a section that only consisted of basic information about blockchain and cryptocurrency.

User Research

The end user in the case of this website redesign was the driving force behind the entire project. The sole aim was to attract investors and figuring this out was a starting point for us. But, we were not just focussed on the short term objective of garnering investments, and always had the bigger picture in our mind as well. The Global Education Limited was primarily catering to educational institutions and we never let that slip in the hustle of the incoming IPO launch.

Pain Points Identified by us

The initial website was lagging severely on the content front. The website hardly conveyed anything about the organization and information wasn’t flowing logically.

The website had no set user journey and the interface was pretty dull.

Roles & Responsibilities

Our job was to redesign and develop the website and to do it fast. Very, very fast! We were also in-charge of revamping the content and deciding on what pieces of information to keep or chuck from the previous website.

implementation

User Journey maping

Our job was to redesign and develop the website and to do it fast. Very, very fast! We were also in-charge of revamping the content and deciding on what pieces of information to keep or chuck from the previous website.

Wireframing

Next we jumped onto creating detailed wireframes for the distinct pages.

After our wireframes had laid out a basic layout of the website, we went on to develop prototypes.

After testing and validating our high fidelity prototypes, we had a fair idea of the final version of the website and it was time to jump into the UI part of the design process!

UI Design

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Usability

The journey through the website should be simple, logical, and convenient.

Utility

The website should add value to the visitors and cater to the purpose of their visit.

Accessibility

The website should be easy to use for users of all levels of tech literacy.

Desirability

And it went without saying that the aesthetics of the website should consume readers and create for them a positive experience.

Development

We had very little time to develop the website, and we unanimously decided to publish it on WordPress. The reason being that our core strength was developing WordPress-based websites, and only our seasoned WordPress Developers could assure an on-time development. Another big reason behind this decision was that WordPress was open-source and had numerous tutorials and guides available. The platform would also facilitate that the website was both scalable and long-term. And finally, a WordPress website was easy to maintain and was the perfect choice for such a time-constrained situation.

Standout Achievement

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Testimonial

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